StrawberryFrog is an independent advertising agency, with offices in New York City, London, and Sao Paulo. Their ultimate goal is to build a cultural movement for the products of each of their clients. Below is an advertisement that StrawberryFrog did for Heineken.
I think that this spot is clever. Although it was supposed to be sort of "James Bond-esque", it also reminded me of the game and movie "Clue." I thought that this spot was very intriguing. It definitely kept me watching to see what would happen next. I think that the advertisement makes the viewer think about what's going on and that is why it is fun to watch. I like that in the end we find out what it really going on with the situation (that the husband has ordered his wife a Heineken and room service was trying to get there in time to deliver it to her). Overall, I thought that this spot was effective in linking the mystery concept and the product, Heineken beer, and I definitely thought that it did a good job of engaging the consumer.
Thursday, May 6, 2010
Venables, Bell & Partners
Venables, Bell & Partners is an independent advertising agency headquartered in San Francisco, California.
This spot is humorous, because lots of people feel as if they need to live up to a certain expectation in their life, say of being a doctor or lawyer to make their family proud. Although the situation was kind of taking to an extreme in this spot, I thought that it did an excellent job of getting their message of "Break the cycle" across to the viewer. In actuality by purchasing a Audi instead of a BMW, Lexus, or Mercedes-Benz, one isn't really "breaking the cycle." Audi is definitely a luxurious brand as well as these other brands. I think that this commercial was geared towards adults with relatively high income (to be able to purchase this vehicle), and I think that did a good job of addressing them. The New Audi A5 is very luxurious as well as sporty, which most people in the market for a BMW, Lexus, or Mercedes-Benz are also looking for. Overall, I thought that this spot was effective.
Some clients of Venables, Bell & Partners include Audi, HBO, Intel, Nestea, and Orville Redenbacher's. The spot below was done by Venables, Bell & Partners for Audi.
This spot is humorous, because lots of people feel as if they need to live up to a certain expectation in their life, say of being a doctor or lawyer to make their family proud. Although the situation was kind of taking to an extreme in this spot, I thought that it did an excellent job of getting their message of "Break the cycle" across to the viewer. In actuality by purchasing a Audi instead of a BMW, Lexus, or Mercedes-Benz, one isn't really "breaking the cycle." Audi is definitely a luxurious brand as well as these other brands. I think that this commercial was geared towards adults with relatively high income (to be able to purchase this vehicle), and I think that did a good job of addressing them. The New Audi A5 is very luxurious as well as sporty, which most people in the market for a BMW, Lexus, or Mercedes-Benz are also looking for. Overall, I thought that this spot was effective.
Wednesday, May 5, 2010
Droga5
Droga5 is an awesome independent advertising agency that is headquartered in New York City. Droga5 initiated the "Tap Project" for UNICEF, which I discussed in detail in a previous post. Some other clients of Droga5 include the following: Net 10, Unilever, NYC Department of Education, and Activision. Below is a viral video that Droga5 released on the internet for Activision
I think that making this viral video was a really cool way to promote Activision's product Guitar Hero/Rock Bank. When I began to watch this video, I was kind of confused as to what was going on, but when I finally put it all together I really enjoyed the spot. I think that that is one thing that makes it great, because the viewer is rewarded by their realization of what is really going on. I think that Droga5 did a great job of thinking of something so unique and making it effective, especially for making a viral video. Having a great viral video is actually a great feat, because it is not forced in anyone's face. Individuals have to go out to find it on their own. I would say with almost 2.5 million views on YouTube, Droga5 did a great job with this one!
Secret Weapon Marketing
Secret Weapon Marketing is a very unique independent advertising agency that is headquartered in Santa Monica, California. One thing that indefinitely makes Secret Weapon Marketing stand out is the fact that they will never take on more than three clients during the same period of time. However, Secret Weapon Marketing is like most traditional advertising agencies in that they are a full-service advertising agency and have some pretty hefty awards under their belt. Right now, the two clients that Secret Weapon Marketing is dealing with are Jack in the Box and Southern California (SoCal) Honda Dealers. Below is a spot that was done by Secret Weapon Marketing for Jack in the Box.
Although this spot was quite humorous, I think that it could possibly offend some people. I mean even if it was aired only in areas outside of Philadelphia, you never know who may have just moved here from Philly. I may be looking into this too much by saying these things, but one always needs to keep in mind the problems that can often arise from stereotyping a group of individuals. One thing that I liked about this spot was how "Jack" went about sending someone to Philly for an extended period of time in order to really make an authentic Philly Cheesesteak. This spot was goofy, but I believe effective to the audience that it was intended to target. I mean some people from Philly may even think that this is funny, because of how untrue some stereotypes can be. One never knows.
Although this spot was quite humorous, I think that it could possibly offend some people. I mean even if it was aired only in areas outside of Philadelphia, you never know who may have just moved here from Philly. I may be looking into this too much by saying these things, but one always needs to keep in mind the problems that can often arise from stereotyping a group of individuals. One thing that I liked about this spot was how "Jack" went about sending someone to Philly for an extended period of time in order to really make an authentic Philly Cheesesteak. This spot was goofy, but I believe effective to the audience that it was intended to target. I mean some people from Philly may even think that this is funny, because of how untrue some stereotypes can be. One never knows.
R/GA
R/GA is an independent advertising agency that specializes in digital media work. R/GA is headquartered in New York City, with other offices in both San Francisco and London. A notable project that R/GA has previously done is for Nike+, which links one's iPod to their Nike athletic shoe, so that one can track and record their workouts online. With this product, one can also program their iPod to change to a faster or slower song depending on the speed that they are moving at. This interactive technology has evolved and continues to do so. On R/GA's website, one can see that they were named the "Digital Agency of the Decade" and that their campaign for Nike+ was named "Digital Campaign of the Decade." Now those are some pretty big accomplishments! Some other clients of R/GA include Verizon Wireless, Ad Council, Bank of America, Purina, and Rhode Island School of Design (RISD).
RG/A also has a big hand in Nike's ID products. R/GA worked with Adobe to developed advanced imaging techniques so that the products can be viewed in very close detail as well as from many angles. This has been a hit for Nike, because the customers can act as their own designers are customize their product to get exactly what they want. Teams can now even customizer gear and order it online through the Nike ID website. Check out these links for more information!
*Nike's Nike ID Page
I believe that this campaign was wildly successful because of how unique and interactive it is. Also, I believe that these personalized products attract a very broad range of consumers, which is a great thing, because everyone can personalize their sneakers in their own way!
Tuesday, May 4, 2010
Taxi
Taxi is an independent advertising agency that is headquartered in Toronto. They are most known for their work for Viagra, but other clients of theirs include Koodo Mobile, Mini Cooper, Aviva, WestJet, and Dairy Farmers of Canada. Below are two television spots that Taxi did for Viagra. I like Taxi's work for Viagra, because the message of the product gets across, but without offending anyone that could potentially be in the room when the commercial airs on television.
The first spot, "The International Language of Viagra," is very clever. We as viewers have no idea what the two men talking are actually saying, other than when they use the word "Viagra." However, people that are aware of the product definitely get the message.
In this spot, the words are bleeped out and a Viagra pill covers up the guy's mouth that is talking. I thought that this was clever, because people get the message, but nothing is actually said. The viewer can tell what is up, because the lady standing next to the two men looks very uncomfortable being there.
I think that both of these spots did a great job of reminding consumers about the product in a humorous, memorable manner. Viagra has been around for a while, so most consumers are already aware of the product. These spots also were great, because they were not offensive, which is great because this product has the risk of offending some parties or making people feel uncomfortable. Overall, I would say that both of these spots were effective.
The first spot, "The International Language of Viagra," is very clever. We as viewers have no idea what the two men talking are actually saying, other than when they use the word "Viagra." However, people that are aware of the product definitely get the message.
In this spot, the words are bleeped out and a Viagra pill covers up the guy's mouth that is talking. I thought that this was clever, because people get the message, but nothing is actually said. The viewer can tell what is up, because the lady standing next to the two men looks very uncomfortable being there.
I think that both of these spots did a great job of reminding consumers about the product in a humorous, memorable manner. Viagra has been around for a while, so most consumers are already aware of the product. These spots also were great, because they were not offensive, which is great because this product has the risk of offending some parties or making people feel uncomfortable. Overall, I would say that both of these spots were effective.
Monday, May 3, 2010
Rethink
Rethink is an independent advertising agency headquartered in Vancouver, British Columbia. They are most known for the work that they have done for Playland, but some of their other clients include Science World, Future Shop, BC Lions, Victoria Bug Zoo, and Coast Capital Savings. I really like the work that Rethink has done for Playland, because it is kind of opposite of what one would expect to see in an advertisement for a theme park. Below are two print ads done by Rethink for Playland. I find the first one very comical, because the seats of the ride are inside of beaters. Most people know that beaters are used to whip things, and that is most likely would will happen to you if you take the adventure into Playland... be "whipped" around. I think that Rethink took a very creative, unique approach to displaying what they wanted to get across to their audience. I would assume that their target audience is thirll-seeking individuals.
The spot below is humorous, because the stuffed animal is throwing up it's stuffing. often at theme parks, guests can play various games in order to win large stuffed animals. If this stuffed guy was not attending the park on his own, he must have just been forced along for an intense ride with his proud owner. Either way, it does not look like this blue guy is enjoying his time in playland. This is funny to those that are thrill-seeking, however, for those that are not, it may discourage them from trying out the Playland amusement park. I think that this campaign is successful if Playland only wants to target thrill-seeking individuals. However, they may loose business by having these ads for people that may be interested in coming just to tag along and maybe go on a couple of milder rides.
The spot below is humorous, because the stuffed animal is throwing up it's stuffing. often at theme parks, guests can play various games in order to win large stuffed animals. If this stuffed guy was not attending the park on his own, he must have just been forced along for an intense ride with his proud owner. Either way, it does not look like this blue guy is enjoying his time in playland. This is funny to those that are thrill-seeking, however, for those that are not, it may discourage them from trying out the Playland amusement park. I think that this campaign is successful if Playland only wants to target thrill-seeking individuals. However, they may loose business by having these ads for people that may be interested in coming just to tag along and maybe go on a couple of milder rides.
Sunday, May 2, 2010
Mother
Mother is an independent advertising agency headquarted in London, England. Below are two pieces of work that Mother's New York office did for their client, Target. The first piece of work was displayed in February of 2009 in New York City's Time's Square "in honor of Shaun White and the Olympics in Vancouver" (Mother website). This "winter wonderland" scene is very cool looking and does a really good job of emphasizing the client, Target, through keeping the background black and white and having only red as a featured color. I think that this campaign is very effective, because it is sort of an untraditional way to advertise (style of multiple pieces of board making the scene), yet still somewhat traditional (billboard). My favorite part of this campaign is that it Mother did such a good job of coinciding an event going on in the world, the Olympics, with their advertising.
The next advertisement was done in August of last year, also by Mother's New York office. On the black section, it reads "1 Billboard by 4 NY Artists becomes 1,800 bags by 1 Anna Sui." People could go online and buy a piece of this billboard that would be turned into a recyclable bag from designer Anna Sui's collection. This campaign was wildly successful, and the bags sold out instantly. Below is an image of what one of the bags may look like.
I think that this campaign was so successful, because of how it involved the consumer. It also encouraged recycling which is very hot these days.
The next advertisement was done in August of last year, also by Mother's New York office. On the black section, it reads "1 Billboard by 4 NY Artists becomes 1,800 bags by 1 Anna Sui." People could go online and buy a piece of this billboard that would be turned into a recyclable bag from designer Anna Sui's collection. This campaign was wildly successful, and the bags sold out instantly. Below is an image of what one of the bags may look like.
I think that this campaign was so successful, because of how it involved the consumer. It also encouraged recycling which is very hot these days.
72 and Sunny
72 and Sunny is an advertising agency headquartered in Los Angeles, California. They also have an office in Amsterdam. Some of their clients include: Carls Jr., the Discovery Channel, E!, Bugaboo, and Nike Football. The spot below was done by 72 and Sunny's L.A. office for the Discovery Channel.
I really enjoyed watching this spot and think that it was very effective. I liked how the spot started by just focusing on the world as a whole and then ended up showing a variety of things and places around the world. I thought that the song was a good way to have the commercial flow together, because it was peaceful enough to not distract the viewer from the images, but it also was a great compliment to the footage that was seen throughout the spot. This spot did a great job of just showing the world and all there is to discover. It was appealing to many audiences, because all of the different things and places shown were different from one another, therefore the spot suited a vast group of interests. This spot left me eager to explore and check out some of the programs that the Discovery Channel has to offer. Overall, I think that this spot was effective as well as beautiful to watch.
I really enjoyed watching this spot and think that it was very effective. I liked how the spot started by just focusing on the world as a whole and then ended up showing a variety of things and places around the world. I thought that the song was a good way to have the commercial flow together, because it was peaceful enough to not distract the viewer from the images, but it also was a great compliment to the footage that was seen throughout the spot. This spot did a great job of just showing the world and all there is to discover. It was appealing to many audiences, because all of the different things and places shown were different from one another, therefore the spot suited a vast group of interests. This spot left me eager to explore and check out some of the programs that the Discovery Channel has to offer. Overall, I think that this spot was effective as well as beautiful to watch.
Cramer-Krasselt
Cramer-Krasselt is a large, independent advertising agency that is headquarterd in my hometown, Chicago, Illinois. AirTran Airways, Bissel, Corona, GNC, Sealy, Crocs, Benjamin Moore Paints, and Ski-Doo are all clients (either past or present) of Cramer-Krasselt. Cramer-Krasselt has done a ton of really cool interactive work for Corona, including an awesome website, The Corona Beach. Here is the link to check it out: http://www.thecoronabeach.com/
On this website, one can peek around and explore all there is to offer. One can watch peaceful footage of the water as well as funny video clips. There is an events section and icons are even available for download (that one can then set as their computer screen background). Below is an image of "The Corona Beach."
I like this advertising campaign because it is subtle about the product. Unlike other advertisements that are shoving their product in the viewers face, the first photo advertisement above offers a zen, peaceful photo with only a small Corono logo in the upper right corner. The product is not bombarding the ad. On the other hand, in the second photo the product is featured, but in sort of a cool way. I feel that this photo is telling me that Corona is a product that can transition from day at the beach to night (whether for relaxing or going out). I think this campaign is great as a whole, because Corona is a brand that is highly associated with relaxing and getting away. I feel that this campaign would definitely be appealing to the target audience, and that it is very effective in doing so.
On this website, one can peek around and explore all there is to offer. One can watch peaceful footage of the water as well as funny video clips. There is an events section and icons are even available for download (that one can then set as their computer screen background). Below is an image of "The Corona Beach."
I like this advertising campaign because it is subtle about the product. Unlike other advertisements that are shoving their product in the viewers face, the first photo advertisement above offers a zen, peaceful photo with only a small Corono logo in the upper right corner. The product is not bombarding the ad. On the other hand, in the second photo the product is featured, but in sort of a cool way. I feel that this photo is telling me that Corona is a product that can transition from day at the beach to night (whether for relaxing or going out). I think this campaign is great as a whole, because Corona is a brand that is highly associated with relaxing and getting away. I feel that this campaign would definitely be appealing to the target audience, and that it is very effective in doing so.
Doner
Doner is a large independent advertising agency that is headquartered in Detroit, Michigan. Some of Doner's clients include Serta, the Detroit Zoo, The UPS Store, Mazda, and Del Taco. Below is a spot that Doner did for Serta.
Everyone has some method that helps them get to sleep. Whether one just hits the bed and is passed out for the night or whatever unique rituals one may practice before bed, most everyone has heard of "counting sheep" to put oneself to sleep. I liked the humor in this spot that showed that the woman had such a comfortable new matress that she no longer needed to practice her before bed ritual of counting sheep. It was also humorous that the sheep felt they would no longer have a purpose and became upset at this realization. Although talking animals may be considered cliche to some, these Serta Sheep have successfully become an icon for the company. They are now available as plush stuffed animals (pictured below) as well as slippers that can be purchased on various websites, such as EBay. I guess there are only so many ways to advertise a mattress. After all, it is just for sleeping on, so I think that this spot was pretty effective.
Everyone has some method that helps them get to sleep. Whether one just hits the bed and is passed out for the night or whatever unique rituals one may practice before bed, most everyone has heard of "counting sheep" to put oneself to sleep. I liked the humor in this spot that showed that the woman had such a comfortable new matress that she no longer needed to practice her before bed ritual of counting sheep. It was also humorous that the sheep felt they would no longer have a purpose and became upset at this realization. Although talking animals may be considered cliche to some, these Serta Sheep have successfully become an icon for the company. They are now available as plush stuffed animals (pictured below) as well as slippers that can be purchased on various websites, such as EBay. I guess there are only so many ways to advertise a mattress. After all, it is just for sleeping on, so I think that this spot was pretty effective.
Richards Group
The Richards Group, headquartered in Dallas, Texas, is one of the largest independent advertising agencies in the United States. Some clients of The Richards Group include the following: Chick-fil-A, Fruit of the Loom, Home Depot, Bridgestone, and Zales. Below is a television spot that The Richards Group did for Bridgestone Tires.
I think that this spot is rather clever and entertaining. At first, I didn't know what client the spot was for, which intrigued me to watch further and find out. I had two favorite parts in this commercial that I thought really made the spot cute.
1.) When Mrs. Potato Head's lips fall off and one can see them still talking as they fall down the hill.
2.) When Mrs. Potato Head replaces her "everyday" eyes with angry eyes.
Bridgestone is a pretty well established brand, and most people know what their product is and what it has to offer. This gives them freedom to do some fun things in their advertising and not just bore the consumer with features of the tires. This spot caught my attention, because ti was something that I wasn't expecting to see. Overall, I think that this made the spot effective.
I think that this spot is rather clever and entertaining. At first, I didn't know what client the spot was for, which intrigued me to watch further and find out. I had two favorite parts in this commercial that I thought really made the spot cute.
1.) When Mrs. Potato Head's lips fall off and one can see them still talking as they fall down the hill.
2.) When Mrs. Potato Head replaces her "everyday" eyes with angry eyes.
Bridgestone is a pretty well established brand, and most people know what their product is and what it has to offer. This gives them freedom to do some fun things in their advertising and not just bore the consumer with features of the tires. This spot caught my attention, because ti was something that I wasn't expecting to see. Overall, I think that this made the spot effective.
Saturday, May 1, 2010
Bartle Bogle Hegarty
Bartle Bogle Hegarty (BBH) is an independent advertising agency that is headquartered in London. BBH has done work for many clients including Axe/Lynx, Cadillac, Johnnie Walker, LEGO, and Vaseline. Below is a spot, titled House, that BBH New York did for LEGO.
I really liked this commercial, because it showed off LEGO's product in a unique way. I think that it is cool how the spot focused on LEGOs are being a family bonding activity. This made the spot appeal to more than just children, but also their parents. I also liked how the footage was played faster so that the viewer was able to see the entire creation of the LEGO house that this father and son built. I remember being little and seeing commercials for LEGO products that were nothing like this. This spot really shows how using the product can let one be creative and also be rewarding when a project is complete. Overall, I liked how BBH dealt with the LEGO product in this spot.
Dentsu
Dentsu is a large, global, independent Japanese advertising agency that is headquartered in Tokyo. I was very interested to find out that in Japan, Dentsu advertisements take up between 40 and 50 percent of the commercial time on television. Talk about popularity! Some clients of Dentsu include the following: Toyota, AIG, Bridgestone, Chandon, and the NBA. Below is an advertisement that was done by Dentsu in the U.S. for the Toyota Prius.
I think that this print advertisement is very effective, especially to the target audience of the Toyota Prius, a hybrid vehicle. I feel that most people that own or are interested in owning a Toyota Prius are those that are environmentally conscious, given that the Prius is a hybrid vehicle and is therefore better for the environment than the average vehicle. This advertisement seems to hit home, because it shows that even though one hybrid vehicle may not make a gigantic difference, the force of many choosing to drive a Prius instead of another vehicle can really help keep the environment cleaner in the long term. I think that this print ad is very effective, and it almost makes me want to either drive less or change to driving a hybrid vehicle because of the positive impact that this can have on the environment. This ad makes people walk away feeling good about the Toyota Prius, which is the ultimate goal.
I think that this print advertisement is very effective, especially to the target audience of the Toyota Prius, a hybrid vehicle. I feel that most people that own or are interested in owning a Toyota Prius are those that are environmentally conscious, given that the Prius is a hybrid vehicle and is therefore better for the environment than the average vehicle. This advertisement seems to hit home, because it shows that even though one hybrid vehicle may not make a gigantic difference, the force of many choosing to drive a Prius instead of another vehicle can really help keep the environment cleaner in the long term. I think that this print ad is very effective, and it almost makes me want to either drive less or change to driving a hybrid vehicle because of the positive impact that this can have on the environment. This ad makes people walk away feeling good about the Toyota Prius, which is the ultimate goal.
Kirshenbaum Bond
Kirshenbaum Bond is an advertising agency within the MDC holding company that is specifically headquartered in New York City. Some major clients of Kirshenbaum Bond include Target, BMW, Delta Airlines, Wendy's, and Ad Council. For BMW, Kirshenbaum Bond has done work for their website to promote both the One Series and the M Series and the X6 vehicles. Below is the link to view these pages.
*Link to BMW work on Kirshenbaum Bond website:
http://www.kb.com/#BMW
*Link to BMW work on BMW website:
http://www.bmwusa.com/Default.aspx?enc=Qjn+Ilq+tRrHwBUWJm3DOg
I think that Kirshenbaum Bond's "Pure BMW" campaign was successful, because of the interactive features that one can access on their website. They use very effective tag lines for each model. Some examples are below.
*BMW One Series- "You. The Road. One."
*BMW X6 SUV- "The first-ever Sports Activity Coupe. The all-new BMW X6. A coupe above."
Additionally, for the "M" (Mach) models of BMW, one can read an interactive story, titled "The M Story." I think that this campaign did a good job of addressing BMW's target audience by focusing on the features of the vehicle and the way that it rides, because of BMW's reputation for being "The Ultimate Driving Machine."
Cliff Freeman & Partners
Cliff Freeman & Partners is an advertising agency headquartered in New York City, that was part of the MDC holding company. Unfortunately in November of 2009, Cliff Freeman & Partners closed its doors. However before this happened, they had done some pretty great work. Some clients of Cliff Freeman & Partners included the following: Baskin Robbins, Snapple, and Quizno's. The following spot was done by Cliff Freeman & Partners for Baskin Robbins.
I think that this spot was comical, especially seeing the plastic figures dancing ontop of the cakes. I also think that it appealed to many audiences. First of all, it appealed to children that usually enjoy cakes for birthdays and ice cream on regular occasions. I remember when I was very young, I always loved going to Baskin Robbins to choose my birthday cake and the figurines that would go on top to add a personal touch. If I was a child, I'm sure I would be dancing right along witht those characters. Secondly, this commercial appeals to parents, because they are most likely the ones that will be paying for the cakes and ice cream for their children. This spot gives the overall feel that Baskin Robbins is a fun, affordable, family-oriented gathering place.
I think that this spot was comical, especially seeing the plastic figures dancing ontop of the cakes. I also think that it appealed to many audiences. First of all, it appealed to children that usually enjoy cakes for birthdays and ice cream on regular occasions. I remember when I was very young, I always loved going to Baskin Robbins to choose my birthday cake and the figurines that would go on top to add a personal touch. If I was a child, I'm sure I would be dancing right along witht those characters. Secondly, this commercial appeals to parents, because they are most likely the ones that will be paying for the cakes and ice cream for their children. This spot gives the overall feel that Baskin Robbins is a fun, affordable, family-oriented gathering place.
Friday, April 30, 2010
VitroRobertson
VitroRobertson is an advertising agency within the MDC holding company that is headquartered in San Diego, California. VitroRobertson is known for their work for clients such as Taylor Guitars, Yamaha Watercraft, and Kyocera. They have also done work for Pei Wei, P.F. Changs, IHOP, Sergenti, and Taylor. Below is a spot that VitroRobertson did for IHOP.
I thought that this spot was funny because of how it showed the competitiveness amongst employees in a working environment that we as diners do not commonly witness. I thought that it did a good job of linking the theme of their breakfast menu with characters in the spot. By incorporating Donovan McNabb, quarterback for the Washington Redskins, it not only added a good touch to the spot, but it made the viewer associate the brand, IHOP, with athletics, which is clearly the theme of their overall breakfast menu. For as exciting as I can imagine a restaurant such as IHOP's advertising to be, I thought that this spot was pretty effective.
I thought that this spot was funny because of how it showed the competitiveness amongst employees in a working environment that we as diners do not commonly witness. I thought that it did a good job of linking the theme of their breakfast menu with characters in the spot. By incorporating Donovan McNabb, quarterback for the Washington Redskins, it not only added a good touch to the spot, but it made the viewer associate the brand, IHOP, with athletics, which is clearly the theme of their overall breakfast menu. For as exciting as I can imagine a restaurant such as IHOP's advertising to be, I thought that this spot was pretty effective.
Crispin Porter + Bogusky
Crispin Porter + Bogusky is an advertising agency within the MDC holding company that is headquartered in both Miami, Florida and Boulder, Colorado. Crispin has partnered with Arnold to do a great amount of extremely effective work for the Truth Anti-Smoking campaign. Some clients of Crispin Porter + Bogusky include the following: Coke Zero, IKEA, Mini Cooper, Burger King, and Best Buy. Although rather goofy, I like the spots that Crispin has done for Volkswagen. Unpimp Your Auto... Check it out below!
I like these spots because of how they play off of the MTV series "Pimp my ride." I find it comical how these ads are essentially poking fun at the extra things added to make cars "cool." I think that this campaign does a good job of getting across the idea of simplicity, which is something that Bill Bernbach used to sell Volkswagen vehicles back when DDB held the account. I think that although humorous, these spots are realistic in the way that none of those extra "jazzy" features are necessary on a vehicle. Volkswagen is a luxurious and hip, yet affordable car company, and I get this feeling from the spot without being told that. I can see a large part of the target audience for Volkswagen vehicles having seen or heard of the MTV series "Pimp my ride," so this spot would make sense to them. Even if one hadn't seen this particular television series, everyone has seen a car with so much extra rediculous stuff that they can relate. Overall, I thought that this spot was very effective.
I like these spots because of how they play off of the MTV series "Pimp my ride." I find it comical how these ads are essentially poking fun at the extra things added to make cars "cool." I think that this campaign does a good job of getting across the idea of simplicity, which is something that Bill Bernbach used to sell Volkswagen vehicles back when DDB held the account. I think that although humorous, these spots are realistic in the way that none of those extra "jazzy" features are necessary on a vehicle. Volkswagen is a luxurious and hip, yet affordable car company, and I get this feeling from the spot without being told that. I can see a large part of the target audience for Volkswagen vehicles having seen or heard of the MTV series "Pimp my ride," so this spot would make sense to them. Even if one hadn't seen this particular television series, everyone has seen a car with so much extra rediculous stuff that they can relate. Overall, I thought that this spot was very effective.
Thursday, April 29, 2010
McKinney
McKinney is an advertising agency within the Havas holding company that is headquartered in Raleigh-Durham, North Carolina. McKinney recently won the Nationwide Insurance account, that was previously held by Dallas-based agency, TM Advertising. Some clients of McKinney (both past and current) include Sherwin-Williams, Virgin Atlantic, Coldwell Banker, Qwest Business, and Audi. The campaign that McKinney has released for Nationwide Insurance is quite interesting. I thought that it couldn't get much worse than TM Advertising's K-Fed "Rollin' VIP" spot, but now we are spitting up canned soup letters into the words "Nationwide is on your side?" I'm not sure which one I prefer. This campaign plays off of "The World's Greatest Spokesperson," which I am not sure if I totally get, but when one goes to their website, they can watch television spot, get a quote on insurance, and even make a tee shirt or go to the spokesperson's facebook page. If you don't beleive me, check it our for yourself.
http://worldsgreatestspokesperson.nationwide.com/
Below is a spot from the campaign. I would call it a bit more grossed out than effective, but see for yourself.
http://worldsgreatestspokesperson.nationwide.com/
Below is a spot from the campaign. I would call it a bit more grossed out than effective, but see for yourself.
Euro RSCG
Euro RSCG is an advertising agency within the Havas holding company that is headquartered in New York City. Euro RSCG is a worldwide agency that is very digitally-based. Some clients of Euro RSCG include Kraft Foods, Novartis, Credit Suisse, Jaguar, Volvo, and Evian. The commercial below is a spot that Euro RSCG did for Evian.
I was rather confused after seeing this spot. I mean I understand that the message is that drinking water keeps one's body youthful, but I thought it was very bizarre how this was presented. I mean I will definitely give it to them for originality. This spot was nothing like anything I had seen before, other than having babies... The babies in this spot kind of resembled the E*Trade Baby. And I also understand that the babies were on rollerskates to show that they were very youthful and agile in their movement. Another "blast from the past" would be the tape player that the babies are using to play their music. It was funny, but I just think that it could have possibly be done better. I would say that it was comical, but not a great or rewarding spot in my opinion.
I was rather confused after seeing this spot. I mean I understand that the message is that drinking water keeps one's body youthful, but I thought it was very bizarre how this was presented. I mean I will definitely give it to them for originality. This spot was nothing like anything I had seen before, other than having babies... The babies in this spot kind of resembled the E*Trade Baby. And I also understand that the babies were on rollerskates to show that they were very youthful and agile in their movement. Another "blast from the past" would be the tape player that the babies are using to play their music. It was funny, but I just think that it could have possibly be done better. I would say that it was comical, but not a great or rewarding spot in my opinion.
Arnold Worldwide
Arnold Worldwide is an agency headquartered in Boston, Massachusetts, which is part of the Havas agency holding company. Their client list includes, but is not limited, the following: Carnival Cruise Lines, Titleist, Ocean Spray, Reese's, and Progressive. Arnold Worldwide has also partnered with Crispin Porter + Bogusky to do much work for the Truth Anti-Smoking campaign. The following is an advertisement that Arnold recently did for Carnival Cruise Lines.
I thought that this spot was really cool, because it was unique and got people talking about the brand, Carnival. I have been on cruises before, so I know that they really do go above and beyond to blow all guests away and surpass any preconceived expectation that one may have of the cruising industry. I think that doing something as crazy as building the world's largest pinata and displaying it in Philadelphia really made a statement about the way that Carnival operates and the entertainment and "wow" factor that they strive for. Overall, I think this spot made people think about Carnival in a positive light, and that's what good advertising should do!
I thought that this spot was really cool, because it was unique and got people talking about the brand, Carnival. I have been on cruises before, so I know that they really do go above and beyond to blow all guests away and surpass any preconceived expectation that one may have of the cruising industry. I think that doing something as crazy as building the world's largest pinata and displaying it in Philadelphia really made a statement about the way that Carnival operates and the entertainment and "wow" factor that they strive for. Overall, I think this spot made people think about Carnival in a positive light, and that's what good advertising should do!
Wednesday, April 28, 2010
Team One Advertising
Team One Advertising is an agency based in L.A. within the Publicis Groupe holding company. Some clients of Team One Advertising are Lexus, Ritz Carlton, Whole Foods Market, L.A. Animal Services, and The Partnership for a Drug Free America. The print advertisement below was done by Team One Advertising for the Ritz Carlton Spa.
I think that this print ad is very effective, because just by looking at it, the viewer is filled with a sense of relaxation, which afterall is what a spa is all about! I liked that the ad was kept simple, but still got straight to the point. Notice the meditating figure is being held on a platter, as if by a waiter. To me, this sends the message that the Ritz Carlton is at the guest's service, which most people find enjoyable while staying at a hotel. The copy in the upper right hand corner compliments the image very well... "The sudden dissappearance of worldly cares. It's our pleasure." I feel that this sums up the entire message that a spa would like to get across, because spas are a place to escape into a relaxing zone.
I think that this print ad is very effective, because just by looking at it, the viewer is filled with a sense of relaxation, which afterall is what a spa is all about! I liked that the ad was kept simple, but still got straight to the point. Notice the meditating figure is being held on a platter, as if by a waiter. To me, this sends the message that the Ritz Carlton is at the guest's service, which most people find enjoyable while staying at a hotel. The copy in the upper right hand corner compliments the image very well... "The sudden dissappearance of worldly cares. It's our pleasure." I feel that this sums up the entire message that a spa would like to get across, because spas are a place to escape into a relaxing zone.
Kaplan Thaler Group
The Kaplan Thaler Group is an advertising agency within the Publicis Groupe that is located in New York City. An interesting fact about the Kaplan Thaler Group is that it is one of the few advertising agencies that was started by a woman. In this case, it was founded by Linda Kaplan Thaler (hence the name). Some clients of the Kaplan Thaler Group include Aflac, Proctor & Gamble, Clairol, Pfizer, and Continental Airlines. Below is a spot done for Continental Airlines.
I thought this spot did a good job addressing a current issue in a humorous manner. First of all, everyone that regularly flies knows that a lot of airlines have cut off many services that used to be considered standard due to both rising fuel costs and the downturning economy. I remember being a little girl and loving to go on the airplane, because my mom always ordered me the "special" McDonalds Kids Meal. Not that airplane food was ever anything fabulous, but it gave people something to do while being stuck in their seat for a given period of time. Regardless, I think that this commercial brings up the issue in a humorous way by showing clouds shaped in different food items. As one can see, the passengers are (exaggerating obviously) practically drooling at the mere sight of food as the flight attendants are oblivious and just chatting in the back of the plane. I think that this commercial was effective in pointing out a distinguishing feature that Continental Airlines offers, while entertaining the viewer with a bit of humor!
I thought this spot did a good job addressing a current issue in a humorous manner. First of all, everyone that regularly flies knows that a lot of airlines have cut off many services that used to be considered standard due to both rising fuel costs and the downturning economy. I remember being a little girl and loving to go on the airplane, because my mom always ordered me the "special" McDonalds Kids Meal. Not that airplane food was ever anything fabulous, but it gave people something to do while being stuck in their seat for a given period of time. Regardless, I think that this commercial brings up the issue in a humorous way by showing clouds shaped in different food items. As one can see, the passengers are (exaggerating obviously) practically drooling at the mere sight of food as the flight attendants are oblivious and just chatting in the back of the plane. I think that this commercial was effective in pointing out a distinguishing feature that Continental Airlines offers, while entertaining the viewer with a bit of humor!
Tuesday, April 27, 2010
Fallon Worldwide
Fallon Worldwide is an advertising agency within the Publicis Groupe that is headquartered in Minneapolis, Minnesota. Some clients of Fallon Worldwide include the following: Nordstrom, Sony, General Mills, Time Magazine, and CitiBank. The following are two televsion spots that were done for CitiBank. These spots highlight the Indentity Theft Solutions feature that is free with all Citi cards.
I thought that these spots were very effective. First of all, I liked how the victim was talking, but it was obvious the person who had taken their card's voice. The spot touched on a very practical issue, because most people know of someone that has been pickpocketed or had some other related misfortune. I thougbt that it was very effective how the actors in the spots looked like normal "every day" people, doing things that were not really out of the ordinary, such as watching T.V. or getting a pedicure. I feel that this made the spot so effective, because most of the time when an innocent person is being a victim of an identity theft situation, they are completely oblivious that it is even occurring. After seeing this, I know I want to make sure my bank has something comparable to Citi's Identity Theft Solutions!
I thought that these spots were very effective. First of all, I liked how the victim was talking, but it was obvious the person who had taken their card's voice. The spot touched on a very practical issue, because most people know of someone that has been pickpocketed or had some other related misfortune. I thougbt that it was very effective how the actors in the spots looked like normal "every day" people, doing things that were not really out of the ordinary, such as watching T.V. or getting a pedicure. I feel that this made the spot so effective, because most of the time when an innocent person is being a victim of an identity theft situation, they are completely oblivious that it is even occurring. After seeing this, I know I want to make sure my bank has something comparable to Citi's Identity Theft Solutions!
Leo Burnett
Leo Burnett is a very successful advertising agency within the Publicis Groupe that is actually headquartered in my hometown, Chicago, Illinois. Something very unique about Leo Burnett is that he started up his own agency during the Great Depression. Although many predicted that his business would fail, he definitely prospered during this hard time. Some current as well as past clients of Leo Burnett include Marlboro, Allstate, Visa, Kelloggs, Gain, and General Motors. The following is a spot that was done by Leo Burnett's Chicago office for Kelloggs' Special K Cereal.
I think that this spot does a wonderful job of getting the brand's message across to consumers as well as promoting a healthy overall well-being. I thought that it was interesting how the stereotypical things that we hear women say daily in society were switched out by having a man say them. It seemed to me to put things in perspective. Men sound silly saying those things... so women most likely do too. It must just be that we have heard women say things over and over again like this to put themselves down, that is sadly has become something that we accept. Special K cereal is a healthy alternative to many other breakfast choices on the market, and I feel that this campaign definitely succeeded in letting consumers know that worry about their body is not everything in the world and that Special K is a great way to get necessary nutrients and be satisfied (without directly saying any of that). This commercial sort of reminds me of Ogilvy & Mather Toronto's Dove campaign, because of the way that they chose to approach the problem. However, it did not seem too much like this that it lost effectiveness.
I think that this spot does a wonderful job of getting the brand's message across to consumers as well as promoting a healthy overall well-being. I thought that it was interesting how the stereotypical things that we hear women say daily in society were switched out by having a man say them. It seemed to me to put things in perspective. Men sound silly saying those things... so women most likely do too. It must just be that we have heard women say things over and over again like this to put themselves down, that is sadly has become something that we accept. Special K cereal is a healthy alternative to many other breakfast choices on the market, and I feel that this campaign definitely succeeded in letting consumers know that worry about their body is not everything in the world and that Special K is a great way to get necessary nutrients and be satisfied (without directly saying any of that). This commercial sort of reminds me of Ogilvy & Mather Toronto's Dove campaign, because of the way that they chose to approach the problem. However, it did not seem too much like this that it lost effectiveness.
Publicis
Publicis is an advertising agency within the Publicis Groupe, which is headquartered in Paris, France. Some clients of Publicis include Proctor & Gamble, Whirlpool, Beck's, L'Oreal, and Nestle. A very impressive fact that I found on the Publicis "Our Work" page of their website is that they hold 22 of the very prestigious Cannes Lions! If that's not impressive, I really do not know what is! Upon reading this statistic, I was quite eager to check out their work! Turns out... Publicis did not dissapoint. The photo below was taken of an advertisement that Publicis' Mumbai office did for their client L'Oreal's Garnier product line.
On the website the technique behind the advertisement was described as the following: "The billboard was tilted at an angle to provide shade to pedestrians and thus demonstrate what the product offers- protection from the sun." I think that this is a great way to show off the L'Oreal product in such a unique way. I also believe that the concept of tilting the "shelter" was effective in getting consumers to look up. I really like the technique that was used, because it assists the consumer in a time that they would probably be in need of the product being advertised. Overall, I thought that this was very effective as well as rewarding to the consumer, because it made them think about what was going on and put things together.
On the website the technique behind the advertisement was described as the following: "The billboard was tilted at an angle to provide shade to pedestrians and thus demonstrate what the product offers- protection from the sun." I think that this is a great way to show off the L'Oreal product in such a unique way. I also believe that the concept of tilting the "shelter" was effective in getting consumers to look up. I really like the technique that was used, because it assists the consumer in a time that they would probably be in need of the product being advertised. Overall, I thought that this was very effective as well as rewarding to the consumer, because it made them think about what was going on and put things together.
Monday, April 26, 2010
T.A.G. SF
T.A.G. SF is an advertising agency within the Interpublic Group. It is also one of the five Interpublic agencies that make up the McCann Worldgroup. Some clients of TAG include Catalyst Accounting, Westpointe Dental, Kingsway Mall, Community Savings, and IMAX. TAG designed a really unique billboard to advertise for IMAX in Canada. On this billboard, there were two large, wide-open eyes that each had images from the film that was being advertised in IMAX within them. I was not able to find the image, but check it out by clicking this link: http://www.tag-advertising.com/#/outdoor/eyes-of-imax
I liked this billboard, because the eyes were gigantic, much like the IMAX theater, so it gave the appearance that this would be similar to something that one would see if they attended a film at the IMAX theater. I also liked how the viewer looked into the eyes on the billboard to see the image from the movie. I thought that this was a fun, unique detail to have in the ad. This advertisement was reported to have definitely increased attendance to the IMAX theater, and actually surpassed the expectations that were had. I like this advertisemet, because it is very intriguing to the viewer. I think that it is effective overall. Below is a picture of an IMAX theater, so that you can see how massive it actually is! These theaters can even have screens wrapping around the sides of the theater and above the audience. Very cool!
I liked this billboard, because the eyes were gigantic, much like the IMAX theater, so it gave the appearance that this would be similar to something that one would see if they attended a film at the IMAX theater. I also liked how the viewer looked into the eyes on the billboard to see the image from the movie. I thought that this was a fun, unique detail to have in the ad. This advertisement was reported to have definitely increased attendance to the IMAX theater, and actually surpassed the expectations that were had. I like this advertisemet, because it is very intriguing to the viewer. I think that it is effective overall. Below is a picture of an IMAX theater, so that you can see how massive it actually is! These theaters can even have screens wrapping around the sides of the theater and above the audience. Very cool!
Campbell Mithun
Campbell Mithun is an advertising agency within the Interpublic Group that is headquartered in Minneapolis, Minnesota. Some of their clients include Burger King, Dish Network, Toro, United Way, and Land O Lakes. Below is a spot that was done Campbell Mithun for Land O Lakes.
I am not sure how I really feel about this spot. If the message that this spot is trying to get across is what I am thinking it is, then I believe that I understand it. It seems that the spot is trying to demonstrate the fact that olive oil is healthier than butter, and that because of this more people are switching to using olive oil in their cooking rather than using butter. This Land O Lakes product offers an alternative to completely making the switch. However, I think that the "Colive" concept is kind of weird. However it is funny how they show the olive with cow print as a "hybrid" between the two. I think that overall this spot is effective, because it gets across the message that the product is healthier without entirely sacrificing butter, which I believe many Americans may appeal to.
I am not sure how I really feel about this spot. If the message that this spot is trying to get across is what I am thinking it is, then I believe that I understand it. It seems that the spot is trying to demonstrate the fact that olive oil is healthier than butter, and that because of this more people are switching to using olive oil in their cooking rather than using butter. This Land O Lakes product offers an alternative to completely making the switch. However, I think that the "Colive" concept is kind of weird. However it is funny how they show the olive with cow print as a "hybrid" between the two. I think that overall this spot is effective, because it gets across the message that the product is healthier without entirely sacrificing butter, which I believe many Americans may appeal to.
Sunday, April 25, 2010
Mullen
Mullen is an advertising agency that is part of the Interpublic Group. Although headquartered in Boston, Massachusetts, Mullen also has offices in Winston-Salem, Pittsburgh, Detroit, and New York. One of their many clients is Timberland. Both of the spots below are from Mullen's campaign for Timberland PRO work boots. The first spot highlights the anti-fatigue technology feature of the Timberland PRO work boots, and the second spot highlights the steel toe protection feature.
I thought that this spot was effective in showing these features of the boot. And I found it interesting that the spot was done in an out of the ordinary setting for seeing work boots. Usually when I think of work boots, I think of a dirty, messy construction site. This spot highlights the concerns that one may have if they do work construction, but in a clever way. For example, it was interesting to see the shoe jumping rope and lifting a weight in the first spot. This shows that the shoe can endure situations where the person wearing the shoe will be doing arduous tasks, such as lifting, but without actually showing that. I thought that this was an interesting way to go about advertising the product. I also think that the medium they chose (film for a TV spot) was a good choice for their target audience, because after a long day, what manual laborer doesn't want to kick their boots off and relax by say watching TV?
Deutsch
Deutsch is an agency within the Interpublic Group that is headquartered in New York City. Some of Deutsch’s clients include Unilever, Price Waterhouse Coopers (PWC), Snapple, Direct TV, Volkswagen, and IKEA. While browsing on the Deutsch Inc. website, I stumbled across a really unique advertising campaign that was recently done for IKEA.
This campaign was done by the New York office of Deutsch, and it played off of President Obama's speech when he says "The world has changed, and we must change with it." Through this campaign IKEA encouraged consumers to "embrace change" by advertising around Washington D.C. In Washington D.C.'s Union Station, IKEA furnished a mock Oval Office with all IKEA furniture. In this replica, consumers could sit at the "President's desk" and take a photo or simply just walk around the display. Also, on IKEA's website, there was a page designated to designing your own Oval Office and send their designs to the actual Oval Office. This campaign encouraged consumers to purchase affordable IKEA furniture and be "fiscally responsible," which most people are looking for in a time with a rocky economic situation.
I think that this campaign was really awesome and very effective. I believe that linking an ad campaign with an event that will go down in history (Obama's election) can be very powerful if done right, and I believe that Deutsch did this right. This advertising campaign was definitely socially responsible and not at all offensive. Even if a viewer of this campaign isn't an Obama fan, this ad campaign wouldn't offend them, because it doesn't take a political stance, it just elaborates on something that is happening in the United States.
I encourage you to watch the video on this (I was unable to embed it), but attached a link and directions of how to get to it.
Go to http://www.deutschinc.com/
Click on "Gallery"
Choose "NY"
Click the box with "IKEA Event" in it that shows an IKEA flag (top row, third in from the right)
Hill Holliday
Hill Holliday is an advertising agency within the Interpublic Group. It is headquartered in Boston, Massachusetts. Some clients of Hill Holliday include Dunkin Donuts, Liberty Mutual, Anheuser Busch, Bank of America, and Chili's. Below is a spot that Hill Holliday did for Chili's.
I did not really like this spot, because I felt that it wasn't very unique. I knew I had seen something like it before, so I thought and realized that there is a Nike commercial at a basketball game where the same concept is done. I am not sure which spot was done first, but I think that the Nike one was more interesting. After all, how interesting is playing musical chairs with a couple of colleagues in a conference room when you've already seen musical chairs being done on a much more grand scale at a basketball arena? I think that there are more effective ways for restaurants to sell their product than taking this approach. Another thing about this spot that I found unoriginal is how they show large footage of food being dipped into sauces. I mean really, we've seen that a million times. Who hasn't been to Chili's? And at least I know I've never had food that looked like that when eating there.
Saturday, April 24, 2010
Carmichael Lynch
Carmichael Lynch is an advertising agency headquartered in Minneapolis, Minnesota. In 1998, Carmichael Lynch was purchased by the Interpublic Group. Some of their clients are Ginn Resorts, Jack Link's, Harley-Davidson, Porsche, and IKEA. Carmichael Lynch is best known for their recreation-related advertising, especially the work that they have done in print.
I think that the spot below, from the "Dream Bigger" campaign for Ginn Resorts, is really unique, and I really like how it was done. I thought that it was really cool how the spot showed different hotel employees providing services that make one's visit more comfortable (such as making one's bed or fixing a cocktail), however, everything that they were doing was to get the golf course ready. I thought that this ad took an interesting approach to marketing Ginn Resorts.
The print spots that went along with the "Dream Bigger" campaign showed Ginn resorts as also being a family oriented place. In one of the print ads, there are kids jumping on a bed and fairy dust above and around them to show how magical the resorts are for children. (I cannot find the print it with the right to import into this blog, but I attached the link to it below.)
Link to view print ad on Carmichael Lynch website:
http://www.carmichaellynch.com/#0,10,11
McCann Erickson/McCann Worldwide
McCann Erickson is an advertising agency, which was founded by H.K. McCann, with the philosophy on the advertising business as "Truth Well Told." In 1997, the McCann Worldgroup, containing five agencies including McCann Erickson, was created in order to continue producting top-shelf work around the world. Some clients of McCann Worldwide include: UNICEF, General Motors, Unilever, MasterCard, and Coca-Cola.
I was most impressed with the advertising campaign that McCann launched for UNICEF, based on Droga5's original campaign for UNICEF, in efforts for providing increased supplies of clean water to countries that are not as fortunate as we are in the United States. By viewing the video below, taken from "New York Tonight," one can see the various nontraditional methods that were used to approach solving this problem (concerning the lack of clean water available around the world).
I think that this advertising campaign was very effective for many reasons. First of all, this campaign did not preach at people or make them feel badly about the life that they were living compared to the lives that others live. I believed that it was very effective, because of the ways that were chosen to deliver the message, such as asking people if they'd like a bottle of dirty water. I was really impressed by the fact that $1.00 can provide a child with forty days of drinking water. That seems crazy, because in Dallas most vending machines sell a single bottle of water for around $1.25
I thought it was also effective how the vending machines' buttons were labeled with different ailments that one can receive from drinking contaminated or dirty water, such as Typhoid or Hepatitis. I felt that this campaign really put things in perspective as well as encouraging people to help, just by giving one dollar. Overall, seeing how this campaign worked left me feel like doing small things can really help others out. I think McCann Worldwide did a great job on this assignment!
I was most impressed with the advertising campaign that McCann launched for UNICEF, based on Droga5's original campaign for UNICEF, in efforts for providing increased supplies of clean water to countries that are not as fortunate as we are in the United States. By viewing the video below, taken from "New York Tonight," one can see the various nontraditional methods that were used to approach solving this problem (concerning the lack of clean water available around the world).
I think that this advertising campaign was very effective for many reasons. First of all, this campaign did not preach at people or make them feel badly about the life that they were living compared to the lives that others live. I believed that it was very effective, because of the ways that were chosen to deliver the message, such as asking people if they'd like a bottle of dirty water. I was really impressed by the fact that $1.00 can provide a child with forty days of drinking water. That seems crazy, because in Dallas most vending machines sell a single bottle of water for around $1.25
I thought it was also effective how the vending machines' buttons were labeled with different ailments that one can receive from drinking contaminated or dirty water, such as Typhoid or Hepatitis. I felt that this campaign really put things in perspective as well as encouraging people to help, just by giving one dollar. Overall, seeing how this campaign worked left me feel like doing small things can really help others out. I think McCann Worldwide did a great job on this assignment!
Lowe
Lowe is an advertising agency within the Interpublic Group. Although Lowe is headquartered in London, England, they have major offices in other cities around the world (for example, New York City). Some of Lowe's major clients are Johnson & Johnson, AXE, Stella Artois, and Saab. I first found the television spot below on the Lowe website (where it had subtitles), but then embedded it from youtube. Here is what is said in the commercial:
"He lifted his arms. It was amazing. Just a little here. From this point... to this point. I'll never forget the day I met him. My friends didn't say anything. Everyone sweats a little. And just when I couldn't stand it anymore, he found the solution. Now I love him. Axe Dry. Antiperspirant."
I just did not understand this commercial. I am not a particular fan of most Axe advertising, in which women are swarming a man wearing Axe. However, this spot did not really do it for me either. I understand that the man's sweating problem was highly over-exaggerated, but I found it to just be weird and kind of gross. I would say that no one would be deceived as to the power of Axe antiperspirant, because the commercial was wildly played up. Some people may think that it was funny, but I just thought it was plain gross. I mean who wants to date someone that has sweat spraying out of their armpits constantly?
Friday, April 23, 2010
TM Advertising
TM Advertising is an Interpublic agency that is headquartered in Dallas, Texas. Some of their clients include: Nintendo Wii, the American Heart Association, Texas Tourism, Superpages.com, and Nationwide. The following spot is for Nationwide and features Kevin Federline.
I personally do not like this spot and feel that it does a terrible job of getting the client's message across. I really do not understand the whole concept... first Kevin Federline is rapping with girls around him, then he is working at a fast food restaurant. I am unsure that the connection really makes sense here. I suppose that it has potential, but I missed the punchline of how "Life Comes At You Fast" has anything to do with what we have been shown so far in the spot.
I also think that Kevin Federline may not be the best person to have representing one's company. First of all, his connection with his past marriage to Britney Spears does not help him out. Also that was his second marriage, so we are talking two divorces. Not that divorce is always bad, but two doesn't make him look all that jazzy (or reliable I might ad). I just think there would have been better people to choose to feature in this spot and better ways to get the message across than the angle that TM Advertising chose to use in the spot.
I personally do not like this spot and feel that it does a terrible job of getting the client's message across. I really do not understand the whole concept... first Kevin Federline is rapping with girls around him, then he is working at a fast food restaurant. I am unsure that the connection really makes sense here. I suppose that it has potential, but I missed the punchline of how "Life Comes At You Fast" has anything to do with what we have been shown so far in the spot.
I also think that Kevin Federline may not be the best person to have representing one's company. First of all, his connection with his past marriage to Britney Spears does not help him out. Also that was his second marriage, so we are talking two divorces. Not that divorce is always bad, but two doesn't make him look all that jazzy (or reliable I might ad). I just think there would have been better people to choose to feature in this spot and better ways to get the message across than the angle that TM Advertising chose to use in the spot.
The Martin Agency
The Martin Agency is an advertising agency headquartered in Richmond, Virginia. Recently, The Martin Agency was named "U.S. Agency of the Year" by AdWeek. One of the Martin Agency's most well-known clients is Geico. However, they also have done work for other big named clients such as Walmart, Hanes, NASCAR, UPS, and BFGoodrich.
I would say that the campaign that The Martin Agency did for Geico was very successful, because different spots ran during the same time period in order to appeal to a broader audience than could be achieved through a single campaign. My personal favorite is the Geico Gecko. However, this may be because I am a girl and I think that talking lizards are cute.
I thought that this spot was effective, because it was sort of saying "What would we do without this cute lizard?" in an indirect way. Since Geico is known for it's Gecko, I thought that this spot worked well for them. It was funny how the "temp" lizard was basically the complete opposite of the Gecko, and of course the commercial ended with their signature line "Geico... 15 minutes could save you 15% or more on car insurance." However, if the Gecko was not a well established Geico icon, the spot would most likely not be as appealing to viewers.
Other campaigns that The Martin Agency has done for Geico include "Accidents are bad," featuring a talking pot hole and a talking utility pipe, "Somebody's watching you," featuring a stack of money with eyes, and "Caveman Escape Extinction," featuring some of America's favorite Neanderthals.
I would say that the campaign that The Martin Agency did for Geico was very successful, because different spots ran during the same time period in order to appeal to a broader audience than could be achieved through a single campaign. My personal favorite is the Geico Gecko. However, this may be because I am a girl and I think that talking lizards are cute.
I thought that this spot was effective, because it was sort of saying "What would we do without this cute lizard?" in an indirect way. Since Geico is known for it's Gecko, I thought that this spot worked well for them. It was funny how the "temp" lizard was basically the complete opposite of the Gecko, and of course the commercial ended with their signature line "Geico... 15 minutes could save you 15% or more on car insurance." However, if the Gecko was not a well established Geico icon, the spot would most likely not be as appealing to viewers.
Other campaigns that The Martin Agency has done for Geico include "Accidents are bad," featuring a talking pot hole and a talking utility pipe, "Somebody's watching you," featuring a stack of money with eyes, and "Caveman Escape Extinction," featuring some of America's favorite Neanderthals.
DraftFCB
Lexus RX350 & RX450h
South Africa
DraftFCB is an agency within the Interpublic Group that has headquarters in both Chicago and New York. DraftFCB was formed in 2006 with a merger between two agencies, Foote, Cone & Belding and Draft. Some well-known clients of Draft FCB include the following: Kentucky Fried Chicken (KFC), United States Postal Service, Motorola, EA Games, and Kraft Foods. The spot below and the photo above are both taken from the campaign that DraftFCB's office in Johannesburg, South Africa did for Lexus. This campaign is titled "Namaqualand." On the DraftFCB website, where I found both of these, was a message that I found interesting....
"One in two South Africans would rather choose dream cars over green cars, as they are convinced that hybrids equal underperforming cars. Lexus is the first to deliver the contrary through their "performance with conscience" philosophy."
I thought that this message was interesting, because it seems that in America a lot of people are wrapped up in being green, as well as getting good gas mileage on their vehicle (which hybrids tend to do). I thought these commercials were effective in advertising the car, as well as introducing the hybrid concept in a "chic" way. Since the Lexus RX is offered as either a hybrid or not, it may have been effective for the commercial to possibly show some statistics supporting why the hybrid is a good choice. Because Lexus is a luxury vehicle brand, some people that may have not been interested in owning a hybrid vehicle may change their mind when they see the Lexus is making them. I also thought that the print ad was effective, because although a very chic vehicle, it depicts the car as being "family friendly." This is most likely a concern for many people considering purchasing a luxury vehicle, because to afford a luxury vehicle most people have an established career (and possibly a family). Overall, I think that this campaign is effective, but could have possibly been more effective.
Thursday, April 22, 2010
Saatchi & Saatchi
Saatchi & Saatchi is an advertising agency, headquartered in New York, that is part of the Publicis Groupe. Some of their clients include: Sony, Toyota, Proctor and Gamble (Pampers and Tide), Miller Brewing Company (Miller High Life), and ESPN.
I would like to take a closer look at the film (commercial) campaign that Saatchi & Saatchi's Australia office did for the Toyota RAV4, titled "Bad Things Happen Indoors." I had a hard time choosing which of the spots to show, so I posted two below.
I believe that these spots are effective for promoting the RAV4. First of all, they were all around only 15 seconds in duration, and within this small time frame they were able to really get their message across. When you think about it, no one wants to be the victim of either of the situations in the spots above, and almost everyone can relate to when something bad happened inside, whether it was a minor or major incident. Since the Toyota RAV4 is an Sports Utility Vehicle it makes sense that they would want to get customers into their vehicles and out exploring the outdoors. I thought that these spots did a good job of combining humor and then highlighted the practicality of the RAV4. However, one downfall of the commercial in my opinion, would be at the end when the two people jump into the air together. I thought that part kind of cheesy, although I guess it did show people having fun outdoors. Maybe it would have been better to just show the car parked without the people in the end of the spot.
I would like to take a closer look at the film (commercial) campaign that Saatchi & Saatchi's Australia office did for the Toyota RAV4, titled "Bad Things Happen Indoors." I had a hard time choosing which of the spots to show, so I posted two below.
I believe that these spots are effective for promoting the RAV4. First of all, they were all around only 15 seconds in duration, and within this small time frame they were able to really get their message across. When you think about it, no one wants to be the victim of either of the situations in the spots above, and almost everyone can relate to when something bad happened inside, whether it was a minor or major incident. Since the Toyota RAV4 is an Sports Utility Vehicle it makes sense that they would want to get customers into their vehicles and out exploring the outdoors. I thought that these spots did a good job of combining humor and then highlighted the practicality of the RAV4. However, one downfall of the commercial in my opinion, would be at the end when the two people jump into the air together. I thought that part kind of cheesy, although I guess it did show people having fun outdoors. Maybe it would have been better to just show the car parked without the people in the end of the spot.
Wednesday, April 21, 2010
3 Irresponsible Ads & 3 Responsible Ads
Assignment: Find three examples of work that's socially irresponsible and three examples of work that is socially responsible.
Socially Irresponsible Work
Paris Hilton for Carl's Jr.
This spot, although potentially appealing to men, does nothing for me other than making me think that Carl's Jr. really must have been desperate for an idea to have landed on this. Not only is it potentially offensive, but Paris Hilton washing a Bentley in a tiny swimsuit has literally nothing to do with Carl's Jr.'s "New" Burger. If this was really the best idea that they could come up with... all I can say is wow.
The Taco Bell Drive-Thru Diet
Results May Vary... You may need a bigger disclaimer on this one, Taco Bell! This ad is not only rediculous, but could be deemed very deceiving to people that are less educated on nutrition and the food pyramid. The spokesperson for this campaign, Christine, must have a very fast metabolism or just be a freak incident for this dramatic weight loss to occur by eating Taco Bell. It makes you wonder- if she lost this much weight eating Taco Bell, what was she eating before?
Audrina Partridge for Divine Rights of Denim
Really? This reality star is posing so that the viewer can barely see the jeans and shes topless. Is this necessary? I don't think so. There has to be a better way to advertise jeans than this!
Socially Irresponsible Work
Paris Hilton for Carl's Jr.
This spot, although potentially appealing to men, does nothing for me other than making me think that Carl's Jr. really must have been desperate for an idea to have landed on this. Not only is it potentially offensive, but Paris Hilton washing a Bentley in a tiny swimsuit has literally nothing to do with Carl's Jr.'s "New" Burger. If this was really the best idea that they could come up with... all I can say is wow.
The Taco Bell Drive-Thru Diet
Results May Vary... You may need a bigger disclaimer on this one, Taco Bell! This ad is not only rediculous, but could be deemed very deceiving to people that are less educated on nutrition and the food pyramid. The spokesperson for this campaign, Christine, must have a very fast metabolism or just be a freak incident for this dramatic weight loss to occur by eating Taco Bell. It makes you wonder- if she lost this much weight eating Taco Bell, what was she eating before?
Audrina Partridge for Divine Rights of Denim
Really? This reality star is posing so that the viewer can barely see the jeans and shes topless. Is this necessary? I don't think so. There has to be a better way to advertise jeans than this!
Socially Responsible Work
Ogilvy & Mather Toronto for Dove
Although some people may be uncomfortable looking at models in just their undergarmetns, I would say that this is a much more responsible way to show people that way if one is going to do it. By showing all shapes, sizes, and ethnicities of women, this campaign for Real Beauty is very powerful and admirable.
Taxi Toronto for Viagra- "The International Language of Viagra"
Although the product itself is something that can make people feel very uncomfortable, this spot does a wonderful job of marketing the product in a responsible way. First of all, the only word that we understand througout the entire conversation in the spot is "Viagra." For the target market, people who already know what Viagra is, this commercial gets the point across about how great it is without offending anyone. Also, this spot could play when children are in the room, because they would have no idea of what was going on. I feel that all of these factors make the following spot responsible advertising.
Weiden + Kennedy for Nike: "Courage"
This spot is my favorite spot, and maybe this has something to do with the fact that it is advertising done in a socially responsible manner. I really like the Nike Courage television spot, because it shows strengths and forms of courage through all different ways, people,and events. Nike does a fabulous job of summing up courage and integrating so much great footage into this spot in a completely non-offensive way. I love it!
Something Special
Assignment: Find 3 special ads where lots of things come together to make something special.
I know that I have used the spot below in my post about Weiden + Kennedy, however I feel that this advertising campaign done for Coca Cola really brings so many things together to create something that was completely unexpected. I love how the bugs form a "coke bottle" with their bodies to replace the one that they took.
This spot was not done for Honda in the United States, however I think it is really great, because it combines two opposite things to create an entertaining and effective television spot. Who thought an agency could make a spot about loving to hate something so successfully?
I really like this print advertisement done by Weiden + Kennedy, because it combines two very distinct things. Denim/Jeans and America. Although these products were somewhat linked before, Weiden + Kennedy does a great job of giving the viewer a sense of American pride and associating that with their Levis!
I believe that all three of these advertisements do a great job of bringing unlike things together, or in the case of Levi's, bringing things that were loosely associated before to a new level of strength in their association.
I know that I have used the spot below in my post about Weiden + Kennedy, however I feel that this advertising campaign done for Coca Cola really brings so many things together to create something that was completely unexpected. I love how the bugs form a "coke bottle" with their bodies to replace the one that they took.
This spot was not done for Honda in the United States, however I think it is really great, because it combines two opposite things to create an entertaining and effective television spot. Who thought an agency could make a spot about loving to hate something so successfully?
I really like this print advertisement done by Weiden + Kennedy, because it combines two very distinct things. Denim/Jeans and America. Although these products were somewhat linked before, Weiden + Kennedy does a great job of giving the viewer a sense of American pride and associating that with their Levis!
I believe that all three of these advertisements do a great job of bringing unlike things together, or in the case of Levi's, bringing things that were loosely associated before to a new level of strength in their association.
Martin/Williams
I was not very familiar with the agency Martin/Williams before I sat down to write this blog post, because we had not really discussed them in class. All I basically knew was that Martin/Williams was an agency, headquartered in Minneapolis, MN, within the Omnicom Group, which consists of various agencies. I went to the Martin/Williams website and stumbled upon a page dedicated to explaining their philosophy as an agency to viewers of the site. I was inspired by what I read, so I thought I would include it here.
Philosophy: "The pull to fall back on what worked before is incredibly strong. For a long time, brands told consumers what to think. Brands were big. Consumers were small. But that's changed. Consumers engage with brands on their terms now. This new world order can break open lucrative new pathways for brands savvy enough, and willing, to take them. To take advantage of this, our entire agency is structured around ideas, literally down to the floor plan. This causes communication that is insightful, lightning-fast, open and pointed. And that creates an environment where never-before-seen ideas, that fit a never-before-seen landscape can emerge."
I found this advertisement and thought that it did a good job of following the philosophy of the company. First of all, most users of yellowpages either look up restaurants or people that they know. I have not heard of anyone just looking up random people. However, this spot was both funny and effectcive because of two main reasons.
1.) Everyone has pictures that have random people in it (NOT to the extent that this guy was going to), and when they see the photo they most likely will just crop the random person out of the frame. However, this does add an extra step in readying a photo for display.
2.) Yellowpages is not about looking up random people. The typical user will not be doing this. So this spot promoted the product in a way that wasn't about what the product is about (atleast generally), which made it interesting and added humor.
Overall, I thought this spot was pretty effective. Yellowpages is not a very exciting product, so it really takes creative talent to be able to get consumers excited about it.
Tuesday, April 20, 2010
Grey
Grey is a very acclaimed advertising agency headquartered in New York City. Just a few of Grey's clients include: Proctor & Gamble, Canon, E*Trade, T.J. Maxx, and Pfizer. The advertisements we have seen in class from Grey are mostly the E*Trade baby spots. I would have to say that these spots are effective in the way that they are memorable and make viewers laugh. However, from a creative standpoint, it seems that there could be something more interesting and unique to use to convey their message. To me, the E*Trade baby just seems very typical.... It reminds me of that FedEx commercial done by BBDO where they include "the top 10 things needed in a Superbowl advertisement." Although in this case I could say one would be able to replace talking animal with talking baby. Below is a sample of an E*Trade baby spot.
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