Arnold Worldwide is an agency headquartered in Boston, Massachusetts, which is part of the Havas agency holding company. Their client list includes, but is not limited, the following: Carnival Cruise Lines, Titleist, Ocean Spray, Reese's, and Progressive. Arnold Worldwide has also partnered with Crispin Porter + Bogusky to do much work for the Truth Anti-Smoking campaign. The following is an advertisement that Arnold recently did for Carnival Cruise Lines.
I thought that this spot was really cool, because it was unique and got people talking about the brand, Carnival. I have been on cruises before, so I know that they really do go above and beyond to blow all guests away and surpass any preconceived expectation that one may have of the cruising industry. I think that doing something as crazy as building the world's largest pinata and displaying it in Philadelphia really made a statement about the way that Carnival operates and the entertainment and "wow" factor that they strive for. Overall, I think this spot made people think about Carnival in a positive light, and that's what good advertising should do!
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