Droga5

Droga5 is an awesome independent advertising agency that is headquartered in New York City. Droga5 initiated the "Tap Project" for UNICEF, which I discussed in detail in a previous post. Some other clients of Droga5 include the following: Net 10, Unilever, NYC Department of Education, and Activision. Below is a viral video that Droga5 released on the internet for Activision

I think that making this viral video was a really cool way to promote Activision's product Guitar Hero/Rock Bank. When I began to watch this video, I was kind of confused as to what was going on, but when I finally put it all together I really enjoyed the spot. I think that that is one thing that makes it great, because the viewer is rewarded by their realization of what is really going on. I think that Droga5 did a great job of thinking of something so unique and making it effective, especially for making a viral video. Having a great viral video is actually a great feat, because it is not forced in anyone's face. Individuals have to go out to find it on their own. I would say with almost 2.5 million views on YouTube, Droga5 did a great job with this one!