Taxi

Taxi is an independent advertising agency that is headquartered in Toronto. They are most known for their work for Viagra, but other clients of theirs include Koodo Mobile, Mini Cooper, Aviva, WestJet, and Dairy Farmers of Canada. Below are two television spots that Taxi did for Viagra. I like Taxi's work for Viagra, because the message of the product gets across, but without offending anyone that could potentially be in the room when the commercial airs on television.

The first spot, "The International Language of Viagra," is very clever. We as viewers have no idea what the two men talking are actually saying, other than when they use the word "Viagra." However, people that are aware of the product definitely get the message.



In this spot, the words are bleeped out and a Viagra pill covers up the guy's mouth that is talking. I thought that this was clever, because people get the message, but nothing is actually said. The viewer can tell what is up, because the lady standing next to the two men looks very uncomfortable being there.



I think that both of these spots did a great job of reminding consumers about the product in a humorous, memorable manner. Viagra has been around for a while, so most consumers are already aware of the product. These spots also were great, because they were not offensive, which is great because this product has the risk of offending some parties or making people feel uncomfortable. Overall, I would say that both of these spots were effective.