Mother

Mother is an independent advertising agency headquarted in London, England. Below are two pieces of work that Mother's New York office did for their client, Target. The first piece of work was displayed in February of 2009 in New York City's Time's Square "in honor of Shaun White and the Olympics in Vancouver" (Mother website). This "winter wonderland" scene is very cool looking and does a really good job of emphasizing the client, Target, through keeping the background black and white and having only red as a featured color. I think that this campaign is very effective, because it is sort of an untraditional way to advertise (style of multiple pieces of board making the scene), yet still somewhat traditional (billboard). My favorite part of this campaign is that it Mother did such a good job of coinciding an event going on in the world, the Olympics, with their advertising.



The next advertisement was done in August of last year, also by Mother's New York office. On the black section, it reads "1 Billboard by 4 NY Artists becomes 1,800 bags by 1 Anna Sui." People could go online and buy a piece of this billboard that would be turned into a recyclable bag from designer Anna Sui's collection. This campaign was wildly successful, and the bags sold out instantly. Below is an image of what one of the bags may look like.


I think that this campaign was so successful, because of how it involved the consumer. It also encouraged recycling which is very hot these days.