R/GA is an independent advertising agency that specializes in digital media work. R/GA is headquartered in New York City, with other offices in both San Francisco and London. A notable project that R/GA has previously done is for Nike+, which links one's iPod to their Nike athletic shoe, so that one can track and record their workouts online. With this product, one can also program their iPod to change to a faster or slower song depending on the speed that they are moving at. This interactive technology has evolved and continues to do so. On R/GA's website, one can see that they were named the "Digital Agency of the Decade" and that their campaign for Nike+ was named "Digital Campaign of the Decade." Now those are some pretty big accomplishments! Some other clients of R/GA include Verizon Wireless, Ad Council, Bank of America, Purina, and Rhode Island School of Design (RISD).
RG/A also has a big hand in Nike's ID products. R/GA worked with Adobe to developed advanced imaging techniques so that the products can be viewed in very close detail as well as from many angles. This has been a hit for Nike, because the customers can act as their own designers are customize their product to get exactly what they want. Teams can now even customizer gear and order it online through the Nike ID website. Check out these links for more information!
*Nike's Nike ID Page
I believe that this campaign was wildly successful because of how unique and interactive it is. Also, I believe that these personalized products attract a very broad range of consumers, which is a great thing, because everyone can personalize their sneakers in their own way!
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