Kirshenbaum Bond is an advertising agency within the MDC holding company that is specifically headquartered in New York City. Some major clients of Kirshenbaum Bond include Target, BMW, Delta Airlines, Wendy's, and Ad Council. For BMW, Kirshenbaum Bond has done work for their website to promote both the One Series and the M Series and the X6 vehicles. Below is the link to view these pages.
*Link to BMW work on Kirshenbaum Bond website:
http://www.kb.com/#BMW
*Link to BMW work on BMW website:
http://www.bmwusa.com/Default.aspx?enc=Qjn+Ilq+tRrHwBUWJm3DOg
I think that Kirshenbaum Bond's "Pure BMW" campaign was successful, because of the interactive features that one can access on their website. They use very effective tag lines for each model. Some examples are below.
*BMW One Series- "You. The Road. One."
*BMW X6 SUV- "The first-ever Sports Activity Coupe. The all-new BMW X6. A coupe above."
Additionally, for the "M" (Mach) models of BMW, one can read an interactive story, titled "The M Story." I think that this campaign did a good job of addressing BMW's target audience by focusing on the features of the vehicle and the way that it rides, because of BMW's reputation for being "The Ultimate Driving Machine."
No comments:
Post a Comment