Cramer-Krasselt

Cramer-Krasselt is a large, independent advertising agency that is headquarterd in my hometown, Chicago, Illinois. AirTran Airways, Bissel, Corona, GNC, Sealy, Crocs, Benjamin Moore Paints, and Ski-Doo are all clients (either past or present) of Cramer-Krasselt. Cramer-Krasselt has done a ton of really cool interactive work for Corona, including an awesome website, The Corona Beach. Here is the link to check it out: http://www.thecoronabeach.com/

On this website, one can peek around and explore all there is to offer. One can watch peaceful footage of the water as well as funny video clips. There is an events section and icons are even available for download (that one can then set as their computer screen background). Below is an image of "The Corona Beach."




I like this advertising campaign because it is subtle about the product. Unlike other advertisements that are shoving their product in the viewers face, the first photo advertisement above offers a zen, peaceful photo with only a small Corono logo in the upper right corner. The product is not bombarding the ad. On the other hand, in the second photo the product is featured, but in sort of a cool way. I feel that this photo is telling me that Corona is a product that can transition from day at the beach to night (whether for relaxing or going out). I think this campaign is great as a whole, because Corona is a brand that is highly associated with relaxing and getting away. I feel that this campaign would definitely be appealing to the target audience, and that it is very effective in doing so.