Monday, April 19, 2010

Jay Walter Thompson (JWT)

J. Walter Thompson, known as JWT for short, is headquartered in New York City. Clients current and non-current of JWT include the following: French's mustard, Raisin Brand Crunch, Cheese Nips Chips, Thrifty Car Rentals, Ragu Pasta Sauce, Heineken, Smirnoff Vodka, Kit Kat, the Special Olympics, and DeBeers Diamonds. My favorite spot done by JWT is for the Special Olympics. I believe that this spot is actually quite inspiring, although at first the viewer is led to think that the message is sad. I love this spot, because it takes an usual approach to getting the message that it wishes to send across to the viewer. I find it very intriguing, and it seems to be very successful in what it is trying to achieve.


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