GSD&M Idea City is an advertising agency within the Omnicom Agencies that is headquartered in Austin, Texas. It was founded by University of Texas graduates. Some clients of GSD&M Idea City include: BMW, Texas A&M University, BBVA Compass, KOHLER, and the PGA Tour. The following spot is my favorite spot done by GSD&M Idea City for the PGA Tour.
This spot is very humorous, but get's the intended message across. I think that it's kind of cool that the advertisement for a golfing event is done through showing a scene in a supermarket parking lot. To me, this spot says these golfers are very talented, both on and off the course. I thought that it was very effective in getting the message across how the other people in the parking lot did a "golf clap" whent the cart glided into the cart drop off area. I also noticed in the spot that the golfer used many mannerisms often seen on the golf course throughout the process of "shooting" the cart into the "goal." The tag line at the end, "These Guys Are Good," as well as the PGA logo did a great job of wrapping up the spot (and clearing up any confusion for those that may not be familiar with golf).
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