180 (Amsterdam/L.A.)

180 is an advertising agency headquartered in both Amsterdam and Los Angeles. They have done a substantial amount of advertising in the past for Adidas. 180's clients also consist of Sony, Seventh Generation, Amstel, BMW Motorpad, Boost Mobile, HTC, Motorola, Versatel, and Omega. I think that the most intriguing spots done by 180 have been for Adidas. 180 has coined the phrase for Adidas "Impossible is nothing." 180 has done advertising campaigns for Nike promoting the Olympics.

I believe that the following commercial does a great job of portraying a good brand image for Adidas while also appealing to their target audience. The spot does an excellent job of conveying the message to the viewer that anyone, varying in athletic skill level, age, race, or socioeconomic status, can wear or use Adidas products. The spot also does an excellent job of portraying the image that Adidas is a laid back brand that anyone can enjoy.