180 (Amsterdam/L.A.)

180 is an advertising agency headquartered in both Amsterdam and Los Angeles. They have done a substantial amount of advertising in the past for Adidas. 180's clients also consist of Sony, Seventh Generation, Amstel, BMW Motorpad, Boost Mobile, HTC, Motorola, Versatel, and Omega. I think that the most intriguing spots done by 180 have been for Adidas. 180 has coined the phrase for Adidas "Impossible is nothing." 180 has done advertising campaigns for Nike promoting the Olympics.

I believe that the following commercial does a great job of portraying a good brand image for Adidas while also appealing to their target audience. The spot does an excellent job of conveying the message to the viewer that anyone, varying in athletic skill level, age, race, or socioeconomic status, can wear or use Adidas products. The spot also does an excellent job of portraying the image that Adidas is a laid back brand that anyone can enjoy.

Jay Walter Thompson (JWT)

J. Walter Thompson, known as JWT for short, is headquartered in New York City. Clients current and non-current of JWT include the following: French's mustard, Raisin Brand Crunch, Cheese Nips Chips, Thrifty Car Rentals, Ragu Pasta Sauce, Heineken, Smirnoff Vodka, Kit Kat, the Special Olympics, and DeBeers Diamonds. My favorite spot done by JWT is for the Special Olympics. I believe that this spot is actually quite inspiring, although at first the viewer is led to think that the message is sad. I love this spot, because it takes an usual approach to getting the message that it wishes to send across to the viewer. I find it very intriguing, and it seems to be very successful in what it is trying to achieve.

Dieste Harmel + Partners

Dieste Harmel & Partners, often just called Dieste, is a hispanic advertising agency headquartered in Dallas, Texas. Although a hispanic agency, Dieste does lots of work geared towards English-speaking audiences as well. Dieste is an agency within the Omnicom Group. Some clients of theirs include: AT&T, the Mexican Consulate, Southwest Airlines, and HBO.

One commercial advertisement that I liked, done by Dieste, is the FFDD spot. You can watch it below.

FFDD- Foo Foo Drink Disorder

I thought that this spot was effective for a male audience or possibly a female audience that really likes beer. And although it was funny, I am not sure if it would offend some women. Obviously FFDD is a joke and no one's mouth is shrinking due to drinking out of a straw. I thought that the spot was funny and effective overall.

TBWA/Chiat/Day

In an Absolut World...

TBWA/Chiat/Day is a rediculously creative advertising agency, headquartered in New York, that is part of the Omnicom Group. Chiat/Day based out of Los Angeles did the famous "Apple 1984" spot, with the creative talents of Lee Clow. When TBWA and Chiat/Day merged the company became TBWA/Chiat/Day. However the Chiat/Day part is only in the United States of America, not abroad. There are so many great advertising campaigns that have come out of TBWA/Chiat/Day it is hard to pick a favorite. However, I do love the campaigns that they have done for Absolut Vodka.

TBWA/Chiat/Day does an amazing job of intriguing the viewer by making their advertisements

about things other than their product, which is vodka. I have not seen one Absolut ad that focuses on the taste of their vodka, and ironically I believe that's why their advertising campaigns have been so successful.

I could not decide which advertisement to include, so I included three (two print and one television commercial) as one can see both above and below. Although Absolut has quite an iconic image with their bottle, this campaign does not focus on the bottle whatsoever (as one can see in the print ads it is small and pictured in the bottom right corner). I feel that this campaign was very effective, because of its lack of focus on the actual vodka as I discussed earlier. I love all three of these advertisements playing off the the name of the vodka "Absolut." by creating different situations that would be in the perfect or "Absoult" world.

I will be very surprised if you don't leave these advertisements feeling intrigued.

Goodby Silverstein and Partners

Goodby Silverstein & Partners is an advertising agency within the Omnicom Group headquartered in San Francisco, California. Some of their many clients include: Rolling Rock, Adobe, Nintendo, and the California Dairy Processing Industry. Some of their most famous work is work that they have done for the California Dairy Processing Industry. Check out the spot below.



This spot does an excellent job of combining humor with the message that the client is trying to get across. At first, the spot seems sort of goofy because of the two men clearing out all of the milk from the shelves of a grocery store. Then I was even more confused when I saw the dog carrying cartons of milk on his back. Well, it all makes sense when the message comes on the screen that "A recent study has shown the calcium may reduce the symptoms of PMS." Finally, the viewer sees a man walk into his house with roses and milk for his wife.

I thought that this spot really did a great job of getting across the point that everyone needs to drink milk. It seems that some adults think that milk is a childish drink or that they do not need it, when in fact everyone needs a good amount of calcium to stay healthy and keep their bones strong. It was also humorous seeing all of the men trying to get milk for their wives in order for them to not be so crabby (with PMS). However, I thought that the humor was light hearted, and I did not see it offending anyone (at least not me, as a women). After all, the husbands were trying to help their wives (and themselves) out!

Young & Rubicam

Ogilvy & Mather

Ogilvy & Mather is an agency within the WPP Group that was founded in 1948 by David Ogilvy, who has had a tremendous impact on the advertising world. There are now 450 Ogilvy & Mather offices in 171 cities around the world. The ad below was done by the Ogilvy & Mather Toronto, Canada office by Janet Vonk and Nancy Kestin.



This spot may be shocking to people the first time that they watch it, particularly because of how we view the beauty industry. The transformation that the model makes from the beginning to the end of the spot is very dramatic and almost looks like an entirely different person. Then, once the model is done being photographed, she goes through many changes to erase her "flaws" within the editing process.

I feel that this spot is very powerful, because it shows the truth while simultaneoulsy promoting beauty products. However, this spot does not preach to the viewer to go buy Dove products. It mostly leaves the viewer (at least in my case) with a feeling that Dove is a real, honest brand. When a company can make a viewer feel that way, I think they have accomplished something great... trust. Also, these spots show men that women are real. They do not look like supermodels in ads, because most likely those supermodels don't even look like that in real life. This commercial really helps boost one's self esteem.

Below is another spot from the Dove Beauty campaign that I feel enstills the same feelings in women and also encourages them to be proactive in helping their children feel the same way that they do.