Goodby Silverstein and Partners

Goodby Silverstein & Partners is an advertising agency within the Omnicom Group headquartered in San Francisco, California. Some of their many clients include: Rolling Rock, Adobe, Nintendo, and the California Dairy Processing Industry. Some of their most famous work is work that they have done for the California Dairy Processing Industry. Check out the spot below.



This spot does an excellent job of combining humor with the message that the client is trying to get across. At first, the spot seems sort of goofy because of the two men clearing out all of the milk from the shelves of a grocery store. Then I was even more confused when I saw the dog carrying cartons of milk on his back. Well, it all makes sense when the message comes on the screen that "A recent study has shown the calcium may reduce the symptoms of PMS." Finally, the viewer sees a man walk into his house with roses and milk for his wife.

I thought that this spot really did a great job of getting across the point that everyone needs to drink milk. It seems that some adults think that milk is a childish drink or that they do not need it, when in fact everyone needs a good amount of calcium to stay healthy and keep their bones strong. It was also humorous seeing all of the men trying to get milk for their wives in order for them to not be so crabby (with PMS). However, I thought that the humor was light hearted, and I did not see it offending anyone (at least not me, as a women). After all, the husbands were trying to help their wives (and themselves) out!

Young & Rubicam

Ogilvy & Mather

Ogilvy & Mather is an agency within the WPP Group that was founded in 1948 by David Ogilvy, who has had a tremendous impact on the advertising world. There are now 450 Ogilvy & Mather offices in 171 cities around the world. The ad below was done by the Ogilvy & Mather Toronto, Canada office by Janet Vonk and Nancy Kestin.



This spot may be shocking to people the first time that they watch it, particularly because of how we view the beauty industry. The transformation that the model makes from the beginning to the end of the spot is very dramatic and almost looks like an entirely different person. Then, once the model is done being photographed, she goes through many changes to erase her "flaws" within the editing process.

I feel that this spot is very powerful, because it shows the truth while simultaneoulsy promoting beauty products. However, this spot does not preach to the viewer to go buy Dove products. It mostly leaves the viewer (at least in my case) with a feeling that Dove is a real, honest brand. When a company can make a viewer feel that way, I think they have accomplished something great... trust. Also, these spots show men that women are real. They do not look like supermodels in ads, because most likely those supermodels don't even look like that in real life. This commercial really helps boost one's self esteem.

Below is another spot from the Dove Beauty campaign that I feel enstills the same feelings in women and also encourages them to be proactive in helping their children feel the same way that they do.

GSD&M Idea City

GSD&M Idea City is an advertising agency within the Omnicom Agencies that is headquartered in Austin, Texas. It was founded by University of Texas graduates. Some clients of GSD&M Idea City include: BMW, Texas A&M University, BBVA Compass, KOHLER, and the PGA Tour. The following spot is my favorite spot done by GSD&M Idea City for the PGA Tour.

This spot is very humorous, but get's the intended message across. I think that it's kind of cool that the advertisement for a golfing event is done through showing a scene in a supermarket parking lot. To me, this spot says these golfers are very talented, both on and off the course. I thought that it was very effective in getting the message across how the other people in the parking lot did a "golf clap" whent the cart glided into the cart drop off area. I also noticed in the spot that the golfer used many mannerisms often seen on the golf course throughout the process of "shooting" the cart into the "goal." The tag line at the end, "These Guys Are Good," as well as the PGA logo did a great job of wrapping up the spot (and clearing up any confusion for those that may not be familiar with golf).

LatinWorks

LatinWorks is an advertising agency headquartered in Austin, Texas. LatinWorks has recently been named the Multicultural Agency of the Year by AdAge. Some of LatinWorks clients include: HEB, Mars, Domino's Pizza, ESPN Deportes, and Bud Light. My favorite spot done by them is a television commercial titled "Classroom." In this spot, there are people of all cultures being taught how to use different area-related lingo to order a Bud Light around the country. The spot is quite comical, because foreigners are trying to imitate different kinds of speech from all over America.


I believe that this spot is effective, however more geared towards a male audience. The only problem that I can see arising due to this ad is offending foreigners, because their different accents are being made fun of. Although funny, I'm not sure that this spot would go over super well with all consumers of the product.

DDB

Doyle, Dane, Bernbach (DDB) is a very well known advertising agency headquartered in New York City. However, because of the copious work that they have done for Anheuser-Busch, their office in Chicago is their most active office. A lot of great work has come out of their Chicago office for Anheuser-Busch, but my personal favorite is the advertising campaign titled "Real Men of Genius." There are various television spots and radio advertisements within this campaign. The concept behind these ads is truly genius. The spots highlight people that are similar to those we all know. For example... "Bud Light salutes you... Mr. Really Really Really Bad Dancer" or "Bud Light salutes you... Mr. Way to Much Cologne Wearer." I feel that these spots relate to a broad audience as well as being quite humorous. If one does not find one of the particular spots comical, rest assured that one will get to them. I liked how in these ads, DDB linked the product Bud Light, to any average Joe. I thought that this was a lot more effective than using celebrity endorsements to sell products.

DDB has done other work for Budweiser as well, consisting of both the True. campaign and the "Wasssssup?" campaign. In both of these, DDB also incorporates humor. However, I find the "Real Men of Genius" spots to be much more entertaining and enjoyable to watch.

Real Men of Genius

Weiden + Kennedy

Weiden + Kennedy is a very prestigious, large, independent advertising agency headquartered in Portland, Oregon. Weiden + Kennedy is very well known for the extensive work that they have done and currently do for Nike. They have also done some very creative work for Coca-Cola. I have two particular favorite advertisements that Weiden + Kennedy has done (that we have viewed in Advertising Literacy).

The first piece of work was done for Nike, and the ad is titled "Courage." This television spot begins with an image of a basketball player throwing the ball up in the air and the words "Everything you need is already inside" appearing on the screen. For the duration of the spot, there are various images and footage of events, which all involve some form of courage. Playing in the background is a segment of music from the song "All These Things That I've Done" by The Killers. In this segment of music the line repeated is "I've got soul, but I'm not a soldier." I feel that this ad instills a powerful virtue in all of the viewers as well as sending a message of basically anyone can wear Nike. The ad ends with the famous phrase "Just Do It" appearing on the screen. After watching this ad, I felt that I should go out and do something. I feel that others would have this similar feeling after viewing the spot. Since Nike already has an established position in the marketplace, their ads are more just to reinforce or make one remember their brand, because the majority of consumers are educated on the product and are aware of the variety of sportswear as well as equipment that the Nike brand offers.

I was also very impressed with a particular ad campaign that Weiden + Kennedy did for Coca Cola. We watched one of these ads in class and another one from the same campaign was on our first exam in Advertising Literacy. The one that we watched in class is titled "Happiness Factory." In this spot, the viewer sees just what "happens" when they put money into a vending machine. The spot that we saw on our exam was titled "Heist," and in this spot, bugs steal a sleeping man's coke, and replace it by concocting a look-alike "bottle" out of lady bug's bodies. I found these spots very interesting, intriguing, and of course creative.

Nike Courage

Coca Cola "Happiness Factory"

Coca Cola "Heist"